Promoting Your Automotive Business

A cost-effective marketing tool you can ever have for you automotive business, the potential of business cards in getting a great deal of exposure for your products and services has long been recognized even from the time as early as printing was discovered. These things can be your mini-promotional flyers containing information people need from your business, or could serve as reminders for them to keep in touch with you in case they would be needing your products or services in the future. If you’re on your way to a trade show, a meeting or any important event where potential clients are plenty, never leave the house without them. No matter how tiny these pieces of cardboards are, any businessman knows the great value they hold, and the potential of the sales it could make once a good connection is established. To keep this cards in perfect place, and presentable at the same time, an impressive automotive business card holder will come in really useful.The kind of material you choose to hold your precious cards give your clients a peek of your taste, while at the same time, reflects your professionalism and your business’ worth. Your business cards need to be as visible as possible to tell people about your product or services. There’s no point keeping those cards and let them collect dusts. Unless you get them out, they won’t be worth anything than just pieces of papers. The more visible they are, the more people are encouraged to pick out one or even more, and you’d be surprised at how this could result to referrals. But then, if both your cards and card holders stand out, people will surely notice your business much better.Choosing a case to hold your business cards is as important as choosing your card design. They have to create a striking impact and leave a lasting impression. Leather is a wonderful option to give your cards a more dignified look. The material deserves a lot of respect as it is known for its outstanding quality. Metallic holders, could it be steel or aluminium and other durable and attractive materials, exudes a very professional look and could be great choices too. Acrylic and glass are commonly used as well. If you decide to have your holders plated, engraved and personalized – – – either have it bear your shop’s logo or a nice automotive graphic, it will better linger in people’s memory and increase the chance of having them come for your products or services.

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A Top Ten List of Automotive Extended Warranty Companies

Automotive extended warranties should be a very important part of one’s budget. After the vehicle’s initial warranty expires it would be wise to extend it because unexpected breakdowns can be devastating for one’s finances. A warranty is collateral that is offered by the manufacturer or another insurance provider. This means that if the product or service fails you are entitled to have it repaired or replaced. Let’s look at some of the top providers for automotive extended warranties.1. MogiMogi is a very recent entrant into the market of insurance. With their technological advances in terms of web based protection and support, Mogi has become the convenient and reliable choice of many consumers. Mogi offers several coverage plans for new and used vehicles. Each plan is tailored to the specific needs of the customer at the lowest rates possible.2. Warranty DirectWarranty Direct is very popular due to its wide array of coverage plans at reasonable prices. With more of a track record than Mogi, Warranty Direct has been in the business for 30 years. In terms of reliability you will find no better automotive extended warranty among the other companies. Warranty Direct is one of the largest warranty companies in North America making it very appealing to buyers looking for a safe and reliable purchase.3. CARCHEXAnother well-known name; CARCHEX provides several automotive extended warranties. Plans for new and used vehicles add to the diversity of this company.4. Stop Repair BillsStop Repair Bills will cover almost any vehicle. Most of their customers have vehicles over 12 years old. This company’s boldness has earned it a household name for good reason.5. U.S. FidelisU.S. Fidelis is one of the largest automotive extended warranty companies in the United States. U.S. Fidelis offers many economic plans for new vehicles. This provider is a wise choice for those looking for an established company.6. U.S. DirectU.S. Direct is another exclusive provider in the United States. This automotive extended warranty company boasts a solid track record and excellent customer service.7. Fidelity AutomotiveFidelity provides extended warranties to both new and used cars. To go along with their coverage, Fidelity also offers excellent customer service with roadside assistance and repair.8. Auto ProtectionAuto Protection is smaller than the other providers; to compensate for this Auto Protection offers excellent customer service and makes their policies very clear.9. Endurance ProtectionAnother small automotive extended warranty provider; Endurance Protection offers several incentives such as instant savings and roadside assistance.10. Auto Service Warranty Auto Service Warranty provides used and new automobile coverage. Automotive extended warranties are provided at very economical pricing.

Advantages of Doing Email Marketing For Automotive Dealers

Email Marketing helps automotive dealers to enhance relationship with existing customer base and to acquire new customers. It enables automotive dealers to target specific group of customers to share information timely and affordably. Adopting E-mail marketing strategy enables automotive dealers to directly contact their potential customers, promote business, and stay ahead of competitors. Unlike many traditional marketing methods, E-mail marketing is quick, convenient, and a trackable form of communication.Efficient and Effective Communication Way
Apart from directly getting in touch with large database of existing customers, Email Marketing helps automotive dealers to grow new business opportunities. It is ‘push’ based marketing method enabling dealers to reach a substantial set of customers in shorter delivery time. A well designed customized content in email in Text or HTML format gives a personal touch that is sure to cast a good impression on the new and existing customers. Automotive dealers can also directly receive valuable feedback from the customers through emails. A targeted email can helps to know specific requirements of customers. Sending questionnaires through emails can help gain valuable information from customers.Remains In Touch With Customers On A Regular Basis
Maintaining relations with existing customer base is important for any automotive dealer. Email marketing is convenient and easy way to get in touch with customers and keep them informed about various schemes, services, products, and events etc that are launched by automotive dealer. Staying in touch with customers through emails helps to build long-term relationships and increase the repetitive customers. Existing customer can also refer the dealer to their friends, relatives, and known persons thereby gaining the new customers. As e-mail marketing is easy, reliable, and quick way to reach large customer base, the automotive dealers can remain in contact with the customers on a regular basis. Keeping in contact with customers can put the dealers ahead of their competitors.Grows Loyalty within Existing Customer Database
Maintaining regular contact with customers can increase their loyalty to automotive dealer’s business. Sending newsletters, latest updates of dealer’s activities, developments in automobile sector, offers, launch of new models of cars etc through emails can help to improve customer’s loyalty towards the dealer. Emails can be sent to existing customers on their birthdays, anniversaries, and festivals, and also informing about new schemes launched in recent past. This can make the customer feel special for being associated with dealer and increases the loyalty in return. It helps to persuade customers, by reminding the particular automotive dealer on his next any automobile purchase.Cost Effective
Email Marketing is a useful way to communicate online and reach customers because of its cost-effectiveness. Dealers need to spend relatively low to send emails to their customers compared to other forms of communication media. Employing email-marketing technique can provide good return on investment (ROI). Also, email-marketing enables to track what customers are reading in the emails. The dealers can analyze the effectiveness of email marketing strategy being used for whether it works out or not.Email marketing is an effective online marketing tool for automotive business to reach a large existing customer base, to include new customers and drive sales. Automotive dealers can leverage email marketing to grow business from the existing customer base and to acquire new customers as well.